CSI:SVU Launch

A popular satellite television network contracted us to provide an experiential media day for select journalists to promote the latest series of a police procedural show. The day had to give the journalists a feel for a day in the life of the New York Police Department and generate excitement about the upcoming new series.

We created a tailor-made CSI event with guests experiencing everything from realistic crime scenes and forensic laboratories to suspect interrogations and courtroom drama.

Facilitated by a team of actors and experts, including former police officers; journalists were taken through an exhilarating and interactive day of crime, mystery and justice.

The experience gave us a great appreciation for a small part of the painstaking work involved in solving real life cases of this nature and a greater admiration for the TV shows that so convincingly pull off small screen imitations of the real thing!
— Sky Magazine