Nivea Product Launch
NIVEA required an experiential event to launch a new deodorant called ‘Silver Protect’. The event, attended by journalists, had to focus on the unique selling points of the product within an engaging and entertaining activity.
We designed a bespoke murder mystery with an exclusive storyline that would facilitate the launch of the product. The event was fronted by professional actors and included a ‘live’ video link with an eccentric scientist that gave a detailed analysis of silver’s properties, explained the product’s USPs and called on the guests to help solve the murder.
With an original concept and script; character creation, costume and prop sourcing, pre-filming and the incorporation of the product within the storyline, the event was brought to life in a powerful way.