Nivea Product Launch

NIVEA required an experiential event to launch a new deodorant called ‘Silver Protect’. The event, attended by journalists, had to focus on the unique selling points of the product within an engaging and entertaining activity.


We designed a bespoke murder mystery with an exclusive storyline that would facilitate the launch of the product. The event was fronted by professional actors and included a ‘live’ video link with an eccentric scientist that gave a detailed analysis of silver’s properties, explained the product’s USPs and called on the guests to help solve the murder.


With an original concept and script; character creation, costume and prop sourcing, pre-filming and the incorporation of the product within the storyline, the event was brought to life in a powerful way.

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Inside Info

“I am incredibly impressed with how easy it was to work with CCC Events. They were professional throughout and kept my mind at ease. They thought of every eventuality and used creativity and initiative at every turn. I would recommend CCC Events to everyone!”

Charlotte Mecklenburgh – NIVEA Press Officer

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